Client: Cathay Pacific

We created and produced a series of CGI FOOH social media reels for Cathay Pacific. The concept simulates a video projected on the facade of The Henderson building, introducing Siobhan Haughey as the brand’s new ambassador. The series includes 8 POV reels showing different angles of The Henderson. Influencers such as Louisa Mak and Tyson Yoshi have shared these reels on their social media accounts.